The great Chinese military strategist wrote The Art of War
during the warring-states period between 480 and 221 BC.

Here are some of Sun-tzu's warfare strategies as translated and
rotated by Sal Marino that you can employ to win market share.

Don't start what you shouldn't begin.
The impossible is impossible.
Don't attack a tank with a peashooter.
Attack what isn't defended.
If you can't attack, defend.
Illusion creates confusion.
Protect your ass-ets.
Do what they don't expect.
Rather than assuming they will not attack, position yourself so they cannot attack.
The overly reckless can be destroyed.
The overly cautious can be captured.
The quickly angered can be ridiculed.
The unprepared can be defeated.
The unknowing can be outsmarted.
The overconfident can be humiliated.
Do not challenge unless you have the means to win.
Do not fight unless you are determined to win.